Astro Warna is a newly launched channel which offers light-hearted programmes to its wide target audience.

The client has requested for something comedy flavoured but non-conventional to brand the channel and we came up with a wacky solution which is totally loveable: a furball character. This face-less but full of expressions mammal-like creature takes on multiple lead roles in several different scenarios performing heroic feats which always end up in embarassing situations. Many ideas were laid on the table and eventually these are the few handpicked ones that made it into the final channel idents, interstitials, bumpers, lower-thirds, promos, etc.

Advanced 3D fur techniques were used to groom hair which takes on all sorts of different textures, colours, dampness, curl, length, twist, clumpiness and bounce factors in order to create realistic-looking furball with hair dynamics.

The final spots mixed with appropriate dramatic sound design created a buzz among Astro viewers which benefitted the channel tremendously.