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/ TIC TAC - Subway BACK

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Agency :
McCann Erickson Singapore
Prod :
Biscuit Films
Dir :
Fredrick Callinganrd

Popular breath mint Tic Tac was given some extreme climate treatment when the visual effects department gave life to the billboard at a train station which displays visuals of the four seasons. Combining stock film footages, chroma mattes, heavy rotoscoping, motion control, digital compositing and colour grading techniques, the pictures in the billboards successfully leap out into the real world.

Intense visual effects and colour grading passes were carefully crafted to blend the scorching sun, storm clouds and tornado effect realistically into the final film.

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