Being part of a huge Head & Shoulders Menthol shampoo advertising campaign, this spot synergises with other mediums to create a build-up of the Arabian Peninsular extreme climate change hoax.

Shot entirely on film, we put together a variety of contrasting visuals comprising ice, snow, penguins, camels, set extensions, news casters and the desert to give the Arabian Peninsular some experience of cold weather, first time in history.

The campaign became the first to have so much interactivity in the Arabian Peninsular, making Head & Shoulders the market leader in the shampoo category.