Anouncing the partnership of Malaysian oil and gas company Petronas and BMW Sauber F1 Team, this spot was created with a balanced mix of the Sepang F1 circuit and pit stop film footages, tight editing, motion graphics and edgy soundtrack.
The manipulated still photography of the drivers, deconstructed film footages and animated graphical elements were the key ingredients to create a high impact and advanced-technology feel for the spot. |